'Hello Design World' book + Personalized Design mentorship

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The routine

You open Photoshop and stare at the blank screen. You click around, making rectangles but it doesn’t look right, and it doesn’t feel right. This isn’t the first time. You’ve tried teaching yourself design and started small practice projects. But you always second guess your work because you don’t have the proper background. So even when you do make progress, you question whether it looks good.

You’ve learned the basic lessons that everyone advises. Hot and cold colors, mixing font families and types, everything. But there seems to be a massive leap from there to producing original and great looking designs. You can play around with Photoshop or HTML but don’t really know why you’re doing what you’re doing.

You feel stuck, asking yourself:

Should I draw everything out with pencil and paper or start with Photoshop?

Should I picture a design in my mind first, then move to Photoshop?

Or should I open Photoshop and play around until something nice comes out?
Why can't I find someone to give me feedback?

It all leaves you wasting endless afternoons spent cursing your own design work.

It should be so much easier

When you’re a designer that wants to learn programming there are so many choices of how to start. There are websites and courses that teach programming for complete beginners and intermediates. But what about if you’re doing it the other way around, a programmer that wants to learn design?

All the available resources just teach you design theory. They talk about typography, colors and style in an abstract academic way. Not what you need. You just want practical advice that will get you started.

Have you ever visited Dribbble for design inspiration? Then left, frustrated, overwhelmed and even intimidated by their talent and creativity? How do you move from being a great developer without any formal design knowledge, to where they are? Confident designers, confident in their ability. Able to start a project and know how to make tweaks when things look “off” so that the design matches the idea in their head.

You’ve tried to teach yourself design. Some resources have been helpful. But you still struggle to turn what you learned into actual design projects. Either the material is too abstract, or it doesn’t talk enough about web design specifically. You’ve been recommended so many different books it makes your head spin. What you need is everything in one place.

When you start learning a new programming language you write ‘hello world’. What you need is a resource that teaches design in the same way. Something that shows you what language to use, how to start and what to do when you get stuck.

The ideas just flow

What you need is a resource written by a designer, with developers in mind. Then, you could see the mental framework that professional designers use and how they make decisions, so you can design just like them. And because the material was from a professional designer you’d know you were following a proven process. You could open Photoshop and get straight to work because you’d have a plan to follow.

How much better does this sound. You sit down at your desk to start a new project. You already have a concept in your head and you’ve seen great examples of websites that fit exactly what you’re trying to do. The ideas just flow and you start creating an amazing design.

A couple of times you may pause and think “which color should I use here?” or “why doesn’t that font look quite right?”. But the answers come to your mind immediately because you were guided through exercises to fit these exact scenarios

You finish the project, confident in how brilliant it looks, satisfied with the time you’ve spent on it.

Everything you need to know, and nothing you don’t

What if we condensed this information down to the essentials? In a step by step format. That would save you a lot of time. And what if we wrote it specifically for developers? You would know that everything written was relevant to you.

You don’t want knowledge for knowledge’s sake. You need to know how to take the ideas and concepts and make them usable so you can apply it to your own work. You want to know how to pick fonts and colors to make your designs look good. You want solid examples of design concepts in action so you truly understand them.

That’s what we’ve done with Hello Design World.

Exactly what you’ll get

In Hello Design World you’ll learn:

How to pick colors for your site
The five types of design styles that you can use on any project
How to use a creative brief in your design so you can hit the ground running
How to use the inspiration process to jump start your design
How to use a concept to make your design cohesive
How to brand your site (and how to know if it even needs branding)
The four basic types of alignment you should be using
What makes a good composition (with examples)
How to use fonts on the web
What good typography looks like
Why hierarchy is important

With my design mentoring you'll get:

Personalized feedback from me (feedback can be on one of the suggested exercises in the book, or your own project)
I don't put a limit on how much feedback you get, in general I try to answer all your questions and then some

And you’ll learn it all quickly. Because it only includes things relevant to visual web design. It’s specific and practical. It is written with developers in mind but anyone will find it useful.

What are you waiting for?

If you’ve been looking for a better way to learn web design, this is it. It’s everything you need and nothing more. With this book you’ll know how to make your designs look good and why they look good. Most importantly it will give you the confidence to create amazing looking designs and overcome any of common roadblocks that all designers hit.

Get the book right and personalized feedback from Mason for just a one time fee of $99.

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